Blog: Leonie BarrieAdili’s AIM debut

Leonie Barrie | 12 December 2007

Green is set to become the new black for ethical online clothing retailer Adili after raising GBP1.5m (US$3.1m) in its initial public offering this week. The company hopes the listing will precede stellar sales growth, and has even hinted that it will be able to produce ethical fashion for the same price as standard high street clothes as it grows in size.

The firm has every right to feel optimistic about its potential since it has a foothold in two of the apparel industry’s most dynamic markets: ethical fashion and online sales.

A recent ethical consumerism report from the Co-operative Bank put ethical clothing as one of the fastest growing sectors in a buoyant market, with sales increasing by 79% last year to GBP52m. And research company Forester estimates that by 2011 e-commerce will reach 32m buyers spending GBP76bn in the UK alone. Both of which suggest that the outlook for Adili is very bright indeed.

Promising share debut for Adili


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