Blog: Leonie BarrieAn Olympic effort

Leonie Barrie | 20 August 2004

I’ve found myself riveted by TV coverage of the Athens Olympics over the past week. Maybe there’s a bit of a professional interest in the games too, as sportswear companies seem to have a much higher profile than I remember from previous events. Perhaps its also because their innovations are entering the realms of science fiction, and nowhere are this more apparent than in the swimming pool. Speedo has drawn on Formula 1 technology and ‘computational fluid dynamics’ to model fluid flow around the swimmer. Nike’s latest drag-killing device is a little simpler: strapless water goggles. Apparently two independent goggle lenses get affixed to the eye sockets with medical-grade adhesive (read: superglue)! Can these developments really be worth it? When it comes down to a split-second chance at a gold medal then the answer has to be ‘yes.’ And that’s without the consumer sales that are bound to follow in the Olympians’ wake.


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?