Blog: Leonie BarrieAn Olympic effort

Leonie Barrie | 20 August 2004

I’ve found myself riveted by TV coverage of the Athens Olympics over the past week. Maybe there’s a bit of a professional interest in the games too, as sportswear companies seem to have a much higher profile than I remember from previous events. Perhaps its also because their innovations are entering the realms of science fiction, and nowhere are this more apparent than in the swimming pool. Speedo has drawn on Formula 1 technology and ‘computational fluid dynamics’ to model fluid flow around the swimmer. Nike’s latest drag-killing device is a little simpler: strapless water goggles. Apparently two independent goggle lenses get affixed to the eye sockets with medical-grade adhesive (read: superglue)! Can these developments really be worth it? When it comes down to a split-second chance at a gold medal then the answer has to be ‘yes.’ And that’s without the consumer sales that are bound to follow in the Olympians’ wake.


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