Blog: An Olympic effort
Leonie Barrie | 20 August 2004
I’ve found myself riveted by TV coverage of the Athens Olympics over the past week. Maybe there’s a bit of a professional interest in the games too, as sportswear companies seem to have a much higher profile than I remember from previous events. Perhaps its also because their innovations are entering the realms of science fiction, and nowhere are this more apparent than in the swimming pool. Speedo has drawn on Formula 1 technology and ‘computational fluid dynamics’ to model fluid flow around the swimmer. Nike’s latest drag-killing device is a little simpler: strapless water goggles. Apparently two independent goggle lenses get affixed to the eye sockets with medical-grade adhesive (read: superglue)! Can these developments really be worth it? When it comes down to a split-second chance at a gold medal then the answer has to be ‘yes.’ And that’s without the consumer sales that are bound to follow in the Olympians’ wake.
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Digitisation to drive new apparel-making models
- Ethiopia violence undermines sourcing strategies
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- MAS Holdings shares commitment to sustainability
- Gap to shutter all UK Banana Republic stores
- H&M CEO named sustainability leader
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020