Blog: Another 'boob' from M&S
Leonie Barrie | 22 July 2010
Less than a week after its launch, Marks & Spencer is warning it expects to sell out of its "Amazing 2 Sizes Bigger Push Up Bra" this weekend. It is already the retailer's fastest selling bra, with more than 1,600 people joining the online waiting list prior to its launch, and it's been flying off the racks even faster than the green Autograph bra which featured in last year's nationwide 'We've Boobed' campaign.
But I'll bet there are some seriously red faces in the buying and merchandising department after failing to anticipate its success.
Admittedly, retailers have just spent the best part of the past two years trying to right-size their businesses in an attempt to counter dwindling consumer spending and hold steady on prices. And they're being careful not to fall into the old traps of excess stock, high markdowns and low margins. But unfortunately, not being able to find the styles and sizes they want is another sure-fire route to unhappy customers.
In an attempt to placate those who have lost out on the GBP20 bra, which uses a super light foam instead of traditional gel pads to boost the wearers' cleavage, M&S is promising a second delivery to its stores in September. Perhaps it should add a new demand planning tool to its shopping list as well.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- Child refugees found in Turkey apparel factories
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020