Blog: Apple misses trick with iPants

Joe Ayling | 27 January 2011

First we had the iPod, then the iPhone and most recently the iPad. But who would have foreseen this latest development?

Electronics giant Apple will be green with envy about a new shapewear product called the iPant, being launched by Wacoal this week.

Cheaper than all three of the aforementioned gizmos, the iPant is being sold online by the intimate apparel brand for US$60.

And what the pants lack in gigabytes and Wi Fi connectivity, they make up for by making cellulite disappear from waist, hips and thigh areas, thanks to "Novarel Slim technology".

Indeed, a shapewear item that helps you "redefine your silhouette and reshape your lower body in 28 days with lasting results" definitely deserves to have an 'i' prefix in my view.

I'm sure Wacoal would settle for a fraction of the euphoria that normally goes with it too.


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