Blog: Leonie BarrieBjörn Borg tackles a sensitive topic with Thunderwear

Leonie Barrie | 20 June 2014

Swedish underwear brand Björn Borg might have been having a bit of a bumpy ride on the retail front of late, but it is now setting its sights on a problem of an entirely different nature.

Working with space designers and the Swedish steel industry, the company has created flameproof undies that can handle extreme heat and hard-core environments.

The new Thunderwear was first developed as part of a brief to replace the cotton underwear worn by steel workers underneath their protective clothing - which could ignite in extreme heat.

Working with Umbilical Design, which represents Sweden in the European Space Agency (ESA) Technology Transfer Network, the company sourced a fabric used by the ESA, NASA and several other space agencies in astronaut suits.

The new Thunderwear can cope with heat of up to 662ºF (350C). No doubt steel workers everywhere will be able to breathe a sigh of relief!

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

NEWS

Amazon makes Middle East move with Souq.com buy

Online retail giant Amazon is making its move on the Middle East with the acquisition of Dubai-based online shopping retailer Souq.com....

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?