Blog: Björn Borg tackles a sensitive topic with Thunderwear
Leonie Barrie | 20 June 2014
Swedish underwear brand Björn Borg might have been having a bit of a bumpy ride on the retail front of late, but it is now setting its sights on a problem of an entirely different nature.
Working with space designers and the Swedish steel industry, the company has created flameproof undies that can handle extreme heat and hard-core environments.
The new Thunderwear was first developed as part of a brief to replace the cotton underwear worn by steel workers underneath their protective clothing - which could ignite in extreme heat.
Working with Umbilical Design, which represents Sweden in the European Space Agency (ESA) Technology Transfer Network, the company sourced a fabric used by the ESA, NASA and several other space agencies in astronaut suits.
The new Thunderwear can cope with heat of up to 662ºF (350C). No doubt steel workers everywhere will be able to breathe a sigh of relief!
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