Blog: Black Friday shoppers flock to bargains
Joe Ayling | 30 November 2009
Last week saw the beginning of the all-important holiday season for fashion retailers in the US, who are looking for a happy ending to a gloomy 2009 at the checkout.
Some retailers, including the festive favourite Gap Inc, moved their Black Friday sales events forward one day, meaning they were open for business on Thanksgiving Day.
Others, such as JC Penney, used e-commerce stores to drum up interest online in advance of the weekend, and tantalise consumers with free shipping deals.
In the end, the National Retail Federation (NRF) said that while numbers of shoppers were up compared to last year's Black Friday weekend, they were, on average, spending less.
Indeed, the NRF found in a survey that 195m shoppers visited stores and websites, up from 172m last year. However, the average spending on all goods over the weekend dropped to $343.31 per person from $372.57 a year ago.
It said that 22.9% of shoppers headed for specialist clothing stores to top up their winter wardrobes, while department stores proved most popular.
The decrease in average spend per customer will be disconcerting for apparel and footwear retailers striving to improve inventories but hold a reasonable price-point, and sees discount retailers continue to win most traffic.
As Tracy Mullin, NRF president and CEO, said: "In an economy like this one, every retailer wants to be a discounter."
However, there are encouraging signs for suppliers ahead of the holiday season, as consumers in the US are once more flocking to stores, albeit in search of a bargain.
By Joe Ayling, news editor.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
- Apparel factory auditing is in the firing line
- How US border adjustment tax could affect apparel
- Trump and the apparel industry – Infographic
- "Buy American, Hire American" to guide Trump trade
- Ten retail trends to watch for in 2017
- Brands need to tackle Turkey factory refugee abuse
- Trump signs order to withdraw from TPP
- UK clothing factory workers paid half minimum wage
- Patagonia launching circular economy platform
- Auditing "in need of reinvention" says new project
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022