Blog: Bombshell Fantasy bra hit by cost cuts
Leonie Barrie | 21 October 2010
Victoria's Secret 2010 Bombshell Fantasy Bra
It would seem that even fantasy bras are not sheltered from the weak economy. Indeed, while the UK is still digesting the austerity measures unveiled yesterday to trim the UK's budget deficit, and countries around the world are bracing themselves for similar cuts, Victoria's Secret has also seen sense in these poverty-striken times - and trimmed $1m off the price tag of its annual holiday gift.
The £2m 2010 Bombshell Fantasy Bra, which was unveiled today, has been designed exclusively for the lingerie retailer by Damiani. And even in these straightened times, it's the epitome of excess. Encrusted with more than 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all hand-set in 18 karat white gold, it's said to evoke a heavenly display of swirling stars and constellations. Not forgetting the fact it took six craftsmen 1500 hours of full-time labour to complete.
But according to Reuters, the 2010 bra is just a snip of the price of last year's $3m Harlequin Fantasy, 2008's Black Diamond Fantasy Miracle Bra ($5m), the 2006 version ($4.5m) or even the 2006 fantasy bra ($6.5m.)
With an astounding 60 carats of diamonds and 82 carats of sapphires and topazes it might be the ultimate fantasy gift. But the reality is most shoppers will have to settle instead for the sexy Miraculous Push-Up Bra embellished with pink iridescent Swarovski Elements. At that price, it's almost a bargain.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Nike filed patent for "reinforced denim"
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- US textile industry applauds Trump executive order
- Pentland Brands reveals Berghaus factory list
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report