Blog: Leonie BarrieBombshell Fantasy bra hit by cost cuts

Leonie Barrie | 21 October 2010


Victoria's Secret 2010 Bombshell Fantasy Bra

It would seem that even fantasy bras are not sheltered from the weak economy. Indeed, while the UK is still digesting the austerity measures unveiled yesterday to trim the UK's budget deficit, and countries around the world are bracing themselves for similar cuts, Victoria's Secret has also seen sense in these poverty-striken times - and trimmed $1m off the price tag of its annual holiday gift.

The £2m 2010 Bombshell Fantasy Bra, which was unveiled today, has been designed exclusively for the lingerie retailer by Damiani. And even in these straightened times, it's the epitome of excess. Encrusted with more than 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all hand-set in 18 karat white gold, it's said to evoke a heavenly display of swirling stars and constellations. Not forgetting the fact it took six craftsmen 1500 hours of full-time labour to complete.

But according to Reuters, the 2010 bra is just a snip of the price of last year's $3m Harlequin Fantasy, 2008's Black Diamond Fantasy Miracle Bra ($5m), the 2006 version ($4.5m) or even the 2006 fantasy bra ($6.5m.)

With an astounding 60 carats of diamonds and 82 carats of sapphires and topazes it might be the ultimate fantasy gift. But the reality is most shoppers will have to settle instead for the sexy Miraculous Push-Up Bra embellished with pink iridescent Swarovski Elements. At that price, it's almost a bargain.


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