Blog: Leonie BarrieBoom in busts

Leonie Barrie | 17 July 2006

More figures from La Senza – the lingerie chain which has recently changed hands – but this time of the cup-size variety. It says the average bra size in the UK is now a 36C, compared to the smaller 34B chest ten years ago, and that there has been a 30% rise in demand for bras with cup sizes of DD and above in the last three years. It's not just women’s naturally fuller and curvier figures that are behind the trend; apparently booming demand for breast surgery is the main cause of these swelling sizes. But maybe there’s another reason too. Now that more and more women are being properly fitted for their bras, many are finding they need to go up a cup size – which could also be behind the surge in bigger bras.


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?