Blog: Bottoms up!
Leonie Barrie | 4 September 2006
It could be argued that pretty much all underwear has a moulding and shaping role to play nowadays – and allied to a growing trend for plastic surgery, gym memberships and no end of diet and image related products it’s not surprising that makers now have designs on derrieres. We’ve already seen toning and even padded pants to enhance the bottom line, but the current trend in Japan is apparently for buttock bras.
Another posterior problem that’s apparently occupied the boffins at Jockey for the past three years is the ‘builder’s bum,’ that unsightly glimpse of a man’s behind that no-one ever needs see. Jockey claims this problem is officially going to be a thing of the past, thanks to a new underwear range called 3D Innovations pants that move as skin does to ‘stay put’ no matter what position you get into.
The company explains that 6000 male bodies from the US and UK were scanned and measured in order to fully understand what happens to male butt cheeks when they move to ensure that the pants would be the perfect fit for men of any shape, size or build.
The 3D Innovations ‘stay put pants’ are made in two halves. They are cut on the bias – a 1930’s couture pattern technology to give two way stretch – then the fabric, a cotton/spandex, is cut across the grain to give four-way stretch. The two halves are twisted and joined with a seam to give the unique eight-way stretch. This means that the pants mimic the way the skin itself stretches giving them that all important ‘stay put’ factor and making them fit like a true second skin.
Ruth Stevens, Jockey marketing manager says the pants are “a must-have for every man.” I’d go one step further and suggest that most women will be pretty grateful for this time-consuming research as well!
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Trump and the apparel industry – Infographic
- Apparel factory auditing is in the firing line
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- NRF 2017 – Technology key to shopper experience
- Brands need to tackle Turkey factory refugee abuse
- New project to digitalise European fashion chains
- JC Penney to roll out hundreds of Nike "shops"
- Patagonia launching circular economy platform
- Auditing "in need of reinvention" says new project
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global apparel markets: product developments and innovations, October 2016
- Global market review of lingerie – forecasts to 2022