Blog: Leonie BarrieBottoms up!

Leonie Barrie | 4 September 2006

It could be argued that pretty much all underwear has a moulding and shaping role to play nowadays – and allied to a growing trend for plastic surgery, gym memberships and no end of diet and image related products it’s not surprising that makers now have designs on derrieres. We’ve already seen toning and even padded pants to enhance the bottom line, but the current trend in Japan is apparently for buttock bras.

Another posterior problem that’s apparently occupied the boffins at Jockey for the past three years is the ‘builder’s bum,’ that unsightly glimpse of a man’s behind that no-one ever needs see. Jockey claims this problem is officially going to be a thing of the past, thanks to a new underwear range called 3D Innovations pants that move as skin does to ‘stay put’ no matter what position you get into.

The company explains that 6000 male bodies from the US and UK were scanned and measured in order to fully understand what happens to male butt cheeks when they move to ensure that the pants would be the perfect fit for men of any shape, size or build.

The 3D Innovations ‘stay put pants’ are made in two halves. They are cut on the bias – a 1930’s couture pattern technology to give two way stretch – then the fabric, a cotton/spandex, is cut across the grain to give four-way stretch. The two halves are twisted and joined with a seam to give the unique eight-way stretch. This means that the pants mimic the way the skin itself stretches giving them that all important ‘stay put’ factor and making them fit like a true second skin.

Ruth Stevens, Jockey marketing manager says the pants are “a must-have for every man.” I’d go one step further and suggest that most women will be pretty grateful for this time-consuming research as well!


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?