Blog: Leonie BarrieBottoms up!

Leonie Barrie | 4 September 2006

It could be argued that pretty much all underwear has a moulding and shaping role to play nowadays – and allied to a growing trend for plastic surgery, gym memberships and no end of diet and image related products it’s not surprising that makers now have designs on derrieres. We’ve already seen toning and even padded pants to enhance the bottom line, but the current trend in Japan is apparently for buttock bras.

Another posterior problem that’s apparently occupied the boffins at Jockey for the past three years is the ‘builder’s bum,’ that unsightly glimpse of a man’s behind that no-one ever needs see. Jockey claims this problem is officially going to be a thing of the past, thanks to a new underwear range called 3D Innovations pants that move as skin does to ‘stay put’ no matter what position you get into.

The company explains that 6000 male bodies from the US and UK were scanned and measured in order to fully understand what happens to male butt cheeks when they move to ensure that the pants would be the perfect fit for men of any shape, size or build.

The 3D Innovations ‘stay put pants’ are made in two halves. They are cut on the bias – a 1930’s couture pattern technology to give two way stretch – then the fabric, a cotton/spandex, is cut across the grain to give four-way stretch. The two halves are twisted and joined with a seam to give the unique eight-way stretch. This means that the pants mimic the way the skin itself stretches giving them that all important ‘stay put’ factor and making them fit like a true second skin.

Ruth Stevens, Jockey marketing manager says the pants are “a must-have for every man.” I’d go one step further and suggest that most women will be pretty grateful for this time-consuming research as well!


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?