Blog: Bottoms up!
Leonie Barrie | 4 September 2006
It could be argued that pretty much all underwear has a moulding and shaping role to play nowadays – and allied to a growing trend for plastic surgery, gym memberships and no end of diet and image related products it’s not surprising that makers now have designs on derrieres. We’ve already seen toning and even padded pants to enhance the bottom line, but the current trend in Japan is apparently for buttock bras.
Another posterior problem that’s apparently occupied the boffins at Jockey for the past three years is the ‘builder’s bum,’ that unsightly glimpse of a man’s behind that no-one ever needs see. Jockey claims this problem is officially going to be a thing of the past, thanks to a new underwear range called 3D Innovations pants that move as skin does to ‘stay put’ no matter what position you get into.
The company explains that 6000 male bodies from the US and UK were scanned and measured in order to fully understand what happens to male butt cheeks when they move to ensure that the pants would be the perfect fit for men of any shape, size or build.
The 3D Innovations ‘stay put pants’ are made in two halves. They are cut on the bias – a 1930’s couture pattern technology to give two way stretch – then the fabric, a cotton/spandex, is cut across the grain to give four-way stretch. The two halves are twisted and joined with a seam to give the unique eight-way stretch. This means that the pants mimic the way the skin itself stretches giving them that all important ‘stay put’ factor and making them fit like a true second skin.
Ruth Stevens, Jockey marketing manager says the pants are “a must-have for every man.” I’d go one step further and suggest that most women will be pretty grateful for this time-consuming research as well!
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Will new Vietnam wage hinder competitiveness?
- Digitisation to drive new apparel-making models
- Under Armour Lighthouse will disrupt production
- Fashion fit for the future – strategies for speed
- How TAL Apparel is staying ahead of the game
- Marks & Spencer top for modern slavery reporting
- MAS Holdings shares commitment to sustainability
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Bangladesh garment workers rally for higher wages
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020