Blog: Leonie BarrieBright ideas

Leonie Barrie | 26 May 2005

Searching Authenticity; Maverick Leadership; LiveStrong; I have to believe in ME & The Power of ME; Transparency & Trust.

Take note...you’re likely to be more influenced by these seemingly random terms than you might think. They are in fact the top 5 ‘Consumer Passions’ voted in by delegates at a recent Style-Vision Round Table which tried to identify the drivers of consumer behaviour over the next five years. Other new and upcoming passions apparently include "Courtship - the consumer wants to be seduced", "Societal Actualisation - the next step after Self Actualisation" and "Modern Craft."

It can sometimes be difficult to navigate through the trend direction process; after all it’s not so much a tangible business idea that’s being explored as more a ‘feeling’ for the subtle shift in consumption and managerial practices. But of course there’s a lot of money at stake for those firms that get it wrong, so Style-Vision's Round Tables are usually in great demand – boosted, no doubt, by the fact that the brainstorming sessions take place over two-and-a-half days at the Royal Riviera Hotel in Cap Ferrat, Cote d'Azur.


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