Blog: Burberry backlash
Leonie Barrie | 17 November 2003
You’d better be careful next time you don your trendy Burberry togs for a night on the town – you could end up red-faced and thirsty. The British fashion label’s attempts to make its camel, red and black check more accessible have backfired – or been spectacularly successful, depending on how you look at it – to such an extent that its distinctive designs are now banned from several British pubs, restaurants and nightclubs where they are linked more with football hooligans and rowdy street gangs than respectable fashion folk.
Last week, a woman toting a Burberry bag and umbrella was turned away from a pub in Aberdeen, Scotland because of the brand’s perceived tie with hooligan culture. She was so humiliated she took her story to the papers, generating acres of unwanted publicity. Burberry has, it seems, been tarred with the same brush as other designer labels such as Lacoste, Aquascutum, Evisu and Stone Island which have also been adopted as the troublemakers’ unofficial uniform.
I can’t help but think the brand’s distinctive look is creeping into overkill, and this unwanted association is a direct result of its distinctive look – which is now replicated at low-end stores across the country. But unfortunately, no amount of advertising or brand building can dictate who buys the clothes and when and where they wear them.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- MAS Holdings shares commitment to sustainability
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020