Blog: Busting out in China
Leonie Barrie | 25 April 2006
Recent size surveys in the US and Europe have confirmed the changing shape of men, women and children in western regions, but it seems women in China are busting out all over as well. An article in yesterday’s Shanghai Daily points to the growing phenomenon faced by bra makers who now have to offer bigger and bigger cup-sizes to keep up with demand.
According to the report, the Beijing Institute of Clothing Technology calculates the average chest circumference of Chinese woman is 83.53cm, nearly 1cm bigger than in the early 90s. Improved nutrition and increasing participation in sports activities are said to be behind this growth.
Bra makers have responded by producing larger cup sizes, with many ditching the A-cup and instead focusing on C, D and E cups. But it seems not all appreciate these changing shapes. A saleswoman with the Triumph brand at Landmark Plaza said she’s surprised to find many women under the age of 20 need bras with larger cups. “It’s so different from the past,” she said. “You will never expect those thin women to have such nice figures if they are not plastic.” Ouch.
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