Blog: Leonie BarrieBusting out in China

Leonie Barrie | 25 April 2006

Recent size surveys in the US and Europe have confirmed the changing shape of men, women and children in western regions, but it seems women in China are busting out all over as well. An article in yesterday’s Shanghai Daily points to the growing phenomenon faced by bra makers who now have to offer bigger and bigger cup-sizes to keep up with demand.

According to the report, the Beijing Institute of Clothing Technology calculates the average chest circumference of Chinese woman is 83.53cm, nearly 1cm bigger than in the early 90s. Improved nutrition and increasing participation in sports activities are said to be behind this growth. 

Bra makers have responded by producing larger cup sizes, with many ditching the A-cup and instead focusing on C, D and E cups. But it seems not all appreciate these changing shapes. A saleswoman with the Triumph brand at Landmark Plaza said she’s surprised to find many women under the age of 20 need bras with larger cups. “It’s so different from the past,” she said. “You will never expect those thin women to have such nice figures if they are not plastic.” Ouch.

Storm in a D-cup


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?