Blog: Cashing in on the World Cup
Katie Smith | 10 June 2014
Sales of footballs are expected to increase more than 9% during the World Cup
With the World Cup football tournament kicking off in just a few days, new research has suggested it will add GBP2.20bn (US$3.70bn) to global sports turnover in 2014.
The forecast from The NPD Group also expects the value of the global football market, which includes football boots, kit and related equipment such as footballs, gloves and shin pads, to reach GBP10.1bn in 2014, up 8% on GBP9.38bn last year.
According to NPD data, Britain comes in at number three in the rankings of the countries with the biggest turnover linked to football, which represents almost 10% of the national sports market. Over the last two years the US, Central America (Mexico) and South America (Brazil) have powered the market.
The World Cup is set to have a particularly striking impact on sales of football kits. During the last World Cup in 2010, the NPD Group reported a year-on-year average 9% growth of football kit sales in the big five European markets.
Sales of footballs are expected to increase by even more than this, and have historically peaked by +30% in the four weeks of the FIFA World Cup.
And it's not just the football market that will benefit from the World Cup. Demand for sport brands generally is forecast to increase before and during the tournament.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Why collaboration is key to fashion supply chains
- Industry groups reaffirm commitment to Bangladesh
- Trump and Brexit get a dose of pragmatism
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- US Q1 in brief – Columbia Sportswear, Amazon
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar