Blog: Cashing in on the World Cup

Katie Smith | 10 June 2014

Sales of footballs are expected to increase more than 9% during the World Cup

Sales of footballs are expected to increase more than 9% during the World Cup

With the World Cup football tournament kicking off in just a few days, new research has suggested it will add GBP2.20bn (US$3.70bn) to global sports turnover in 2014.

The forecast from The NPD Group also expects the value of the global football market, which includes football boots, kit and related equipment such as footballs, gloves and shin pads, to reach GBP10.1bn in 2014, up 8% on GBP9.38bn last year.

According to NPD data, Britain comes in at number three in the rankings of the countries with the biggest turnover linked to football, which represents almost 10% of the national sports market. Over the last two years the US, Central America (Mexico) and South America (Brazil) have powered the market.

The World Cup is set to have a particularly striking impact on sales of football kits. During the last World Cup in 2010, the NPD Group reported a year-on-year average 9% growth of football kit sales in the big five European markets.

Sales of footballs are expected to increase by even more than this, and have historically peaked by +30% in the four weeks of the FIFA World Cup.

And it's not just the football market that will benefit from the World Cup. Demand for sport brands generally is forecast to increase before and during the tournament.

Sectors: Apparel, Footwear, Retail

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

NEWS

Coach launches tender offer to acquire Kate Spade

Coach Inc today (26 May) made its earlier bid for Kate Spade official by launching a tender offer to acquire the accessories and apparel business for $18.50 per share in cash....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

NEWS

Deckers optimistic as Q4 loss narrows

US apparel and footwear group Deckers Brands - which last month said it was exploring strategic alternatives, including a potential sale of the firm - narrowed its net loss in the fourth quarter, and ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?