Blog: Cereal blogger
Joe Ayling | 21 April 2011
UK fashion designer Ted Baker has designed the latest 'Little Red Dress' - used in iconic adverts by cereal brand Special K and featuring in the just-style blog a year ago.
Last year it was clothing retailer Marks and Spencer that launched a version of the trademark dress, as blogged in in April 2010.
It comes as no surprise that fashion brands are clamoring to be associated with Special K, with Kellogg saying it is the largest cereal brand in the UK with sales of over GBP120m (US$199m).
Kellogg, meanwhile, is also backing the reputation of Ted Baker, by throwing GBP1m into a marketing campaign for the dress it calls Betsi.
The dresses are being sold at Ted Baker stores and on websites operated by Special K owner Kellogg. Special K is also giving away a collection of sophisticated Ted Baker handbags through competitions, a statement said.
Craig Smith, brand communication director at Ted Baker, said: "The tie-up is an excellent fit giving us a great opportunity to showcase our women's wear and further develop our relationships with Special K's female audience."
It remains to be seen whether this 'cereal blogging' will continue, or whether cereal fashion makes the transition from breakfast table to catwalk.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- Bangladesh apparel sector faces up to challenges
- Trade Tracker – Trump's first weeks, Brexit agenda
- Gap working to rebuild and gain market share
- Wage abuses can’t be eliminated by software and PR
- Hard hit Turkish industry is not knocked out
- US Q4 in brief – American Eagle Outfitters
- JC Penney to close 140 stores amid lower sales
- Bangladesh government steps in on labour crackdown
- Adidas unveils "revolutionary" marathon shoe
- Myanmar forms new minimum wage committee
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Technical textile markets: product developments and innovations, December 2016
- Global market review of lingerie – forecasts to 2022