Blog: Cereal blogger
Joe Ayling | 21 April 2011
UK fashion designer Ted Baker has designed the latest 'Little Red Dress' - used in iconic adverts by cereal brand Special K and featuring in the just-style blog a year ago.
Last year it was clothing retailer Marks and Spencer that launched a version of the trademark dress, as blogged in in April 2010.
It comes as no surprise that fashion brands are clamoring to be associated with Special K, with Kellogg saying it is the largest cereal brand in the UK with sales of over GBP120m (US$199m).
Kellogg, meanwhile, is also backing the reputation of Ted Baker, by throwing GBP1m into a marketing campaign for the dress it calls Betsi.
The dresses are being sold at Ted Baker stores and on websites operated by Special K owner Kellogg. Special K is also giving away a collection of sophisticated Ted Baker handbags through competitions, a statement said.
Craig Smith, brand communication director at Ted Baker, said: "The tie-up is an excellent fit giving us a great opportunity to showcase our women's wear and further develop our relationships with Special K's female audience."
It remains to be seen whether this 'cereal blogging' will continue, or whether cereal fashion makes the transition from breakfast table to catwalk.
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Digitisation to drive new apparel-making models
- Ethiopia violence undermines sourcing strategies
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- MAS Holdings shares commitment to sustainability
- Gap to shutter all UK Banana Republic stores
- H&M CEO named sustainability leader
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020