Blog: 'Cheap chic' catwalk copies
Leonie Barrie | 3 October 2007
Warehouse, Zara and Topshop have achieved what is seen as the holy grail among many fashion brands by topping a new league table of retailers who have managed to “translate” designer looks for the high street.
The survey of 30 different UK clothes brands was carried out by investment bank Piper Jaffray, which rated their interpretations of key trends from the autumn catwalk shows.
Bottom of the list are Gap, Esprit and Matalan, with Gap being singled out for criticism for its “overly casual-styled brand profile, indicating the need to venture into more trend-led colours and fabrics to attract the consumer's wallet.”
Languishing in the middle ground are retailers like H&M, M&S and New Look for whom Piper Jaffray said the trends have either been too difficult to interpret and translate commercially, or not suitable for their brand profiles.
Even though UK consumer spending is slowing, the bank believes high street brands can increase their sales volumes by enticing consumers with more affordable fashions.
But the lines of people waiting to try on armfuls of Gap’s new European-designed merchandise in London last weekend perhaps tell a different story. Instead of disposable one-hit cheap chic that’s out of fashion almost as soon as it hits the shelves, it’s clear Gap’s new classics more than hit the spot with their simple lines, wonderful fabrics and no more than a nod to passing trends. And what better way to shut out worries of an economic downturn?
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Outlook 2017 – What else is the industry watching?
- Outlook 2017 – What next for apparel sourcing?
- Outlook 2017 – Strategies for sourcing success
- Is China about to burst its apparel trade bubble?
- Outlook 2017 – Challenges and opportunities
- 22 dos and dont's – When sourcing goes wrong
- M&S quality focus finally lifts clothing sales
- MAS Holdings planning second industrial park
- Sri Lanka on track to regain EU GSP+ benefits
- Update - Bangladesh "business as usual"
- Global apparel markets: product developments and innovations, October 2016
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar