Blog: Leonie BarrieCheap chic

Leonie Barrie | 10 March 2006

Wal-Mart seems to have woken up to the fact that everyday low prices aren’t enough to spur sales growth on their own. So by introducing more fashionable items into its stores, as well as better quality basics with features like stain resistance, the world’s largest retailer is beginning to offer a real ‘value proposition’ without straying too far from its roots.

If the company really is able to improve its merchandise then it stands a good chance of attracting new – and probably better-heeled – customers than it does at present. And it could also see off competitors who are copying Wal-Mart’s price-led policies. The fact that supermarkets can become fashion destinations in their own right is amply illustrated here in the UK, where Wal-Mart’s George apparel line continues to fly off the shelves.

Wal-Mart ups fashion focus


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?