Blog: Leonie BarrieCheap chic

Leonie Barrie | 10 March 2006

Wal-Mart seems to have woken up to the fact that everyday low prices aren’t enough to spur sales growth on their own. So by introducing more fashionable items into its stores, as well as better quality basics with features like stain resistance, the world’s largest retailer is beginning to offer a real ‘value proposition’ without straying too far from its roots.

If the company really is able to improve its merchandise then it stands a good chance of attracting new – and probably better-heeled – customers than it does at present. And it could also see off competitors who are copying Wal-Mart’s price-led policies. The fact that supermarkets can become fashion destinations in their own right is amply illustrated here in the UK, where Wal-Mart’s George apparel line continues to fly off the shelves.

Wal-Mart ups fashion focus


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