Blog: Clothing on the McDonald’s menu
Leonie Barrie | 14 November 2003
Perhaps I’m too cynical for my own good, but I’m not completely taken in by the company’s claim that the new initiative is meant to unify all retail licensed products under one brand or “trustmark.” Instead, it looks like a clever way to keep the McDonald’s name at the forefront of kids' minds; a kind of ‘hook them while they’re young, and our future customer base is assured,’ approach.
They’ve even thought of an answer to the healthy lifestyle lobby which has been clamouring for children to eat less fast-food. McDonald’s says it will be launching products such as interactive books and videos that are designed to "get kids on their feet." But what it conveniently forgets to add is that these activities will also help kids build up an appetite - for their next Happy Meal perhaps?
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Steps to piloting living wage in garment factories
- US apparel retailers' November 2016 sales roundup
- Planning is key to an effective inventory strategy
- Traditional financing is a misfit for fast fashion
- Why do modern robotics elude sportswear makers?
- Esquel efficiency drive continues to boost brands
- US Q3 in brief – Genesco, G-III Apparel, Express
- Columbia waterproof jacket first made without PFCs
- North Face parka features synthetic spider silk
- Myanmar garment industry "lacking labour rights"
- Outdoor performance apparel 2016: A broader perspective
- Footwear Top 5 Emerging Markets Industry Guide_2016
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack