Blog: Cold weather lifts retailers’ spirits
Leonie Barrie | 8 February 2007
US retailers can finally shrug off a difficult holiday season, with many store chains posting better-than-expected sales in January. The winners included Limited Brands, Federated Department Stores and Nordstrom, and even much-beleagured Gap managed to rise above analysts’ expectations. What gave them their boost? Well sadly it was less to do with riveting new ranges and more to do with the knock-on effect of shoppers redeeming Christmas gift cards to buy winter and spring merchandise. The long-awaited arrival of cold weather also helped clear shelves of items like coats, woolly hats and scarves. All of which just goes to confirm that no matter how much time and effort goes into designing and planning a new season’s ranges, the one factor that can make or break a collection – and a retailer’s fortunes – is the weather.
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