Blog: Covering the fashion industry is child's play today

Joe Ayling | 16 September 2010

just-style has been invited to Kettering today (16 September) for an ASBCI seminar on the UK children's wear market.

On arriving at the destination, called Wicksteed Park, I was excited to see a theme park, circus tent and a performing stallion doing its morning exercise.

However, the venue for today's conference is inside the park's function room, where speakers will be discussing how fashion brands can succeed in the children's wear market.

The title for today's seminar, 'The Children's wear challenge - responding to a growing market', does not refer to the UK's child obesity issues, of course, but rather the size of the marketplace.

The changing shape and size of the nation's kids will be on the agenda though, along with social media and licensing.

Speakers for the day-long event include experts from Eskimosoup, Marks and Spencer and Alvanon, so look out for further coverage on just-style over the next few days.


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