Credit crunch brides head to Bhs

By: Joe Ayling - 14 January 2009 13:40

In times of economic hardship many brides will be looking to add something extra to the customary "something old, something new, something borrowed, something blue" - and that is something cheap.

Selling an entire bridal outfit including shoes for GBP100, it seems UK department store chain Bhs is ready to capitalise on a credit crunched UK wedding market.

Bhs' outfit consists of a Duchess satin bodice, A-line skirt and embellished shoes, and sees the chain headline the affordable wedding dress category alongside high street stores like Monsoon.

For most women, wedding dresses are often nearer to the bottom of the list when it comes to cutting back for the big day, but hats off to Bhs for trying.

It will be interesting to see if jewellers, florists, wedding planners and caterers follow suit.

Joe Ayling, news editor.