Blog: Culture clash
Leonie Barrie | 17 June 2005
An AIDS fundraiser in Toronto has found its tagline of ‘Two cultures collide’ a little too near the mark. For the South Asian community is enraged at the alleged “misrepresentation” of Hindu deities in the event’s marketing material. The East meets West theme chosen by Fashion Cares’ 19th fund-raising annual gala organised by the AIDS Committee of Toronto (ACT) last weekend has sparked an international protest among Hindus, who say the event was disrespectful to their culture and religion. They are now staging protests and calling for apologies.
ACT’s good intentions at setting up the event – which is expected to raise more than $1 million – have been undermined, even though around two dozen activist groups, including the Alliance for South Asian AIDS Prevention, are said to brought the issues to its attention a month before the show.
Fashion seems to be a prime example of potential incidents that spark a clash between cultures. Muslims, Christians, Jews and Hindus have all been consistently offended by the fashion world misappropriating their religious symbols to sell clothes – with most recent examples including the House of Minelli which featured Hindu gods on its latest footwear collection; and London department store Harrod’s and designer Roberto Cavalli being forced to withdraw swimsuits and lingerie depicting Hindu deities.
The latest uproar is unlikely to be the last, but must surely serve as a wake-up call to mainstream organisations when dealing with ethnic groups.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Unlocks for the future fashion sourcing landscape
- Four steps to reduce product defects
- Geo-political uncertainty and how to survive it
- EU eyes mandatory due diligence for apparel supply
- US Q4 in brief – PVH Corp, J Crew, Perry Ellis
- H&M, VF Corp and Levi among most ethical companies
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- Target unveils "ambitious" store re-design plans
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective