Blog: Cut and dried
Leonie Barrie | 23 February 2006
It’s good to see that Marks & Spencer is once again focusing on technical advances to improve its garments instead of concentrating on just the price and quality aspects of its ranges. The company always used to lead in terms of innovation, from the introduction of nylon in 1952 to the launch of colour-fast clothes in the 70s, and its current collections include genuine non-iron shirts, fresh-feet socks and non-polish shoes.
In its new ‘Look behind the label’ campaign it’s also shouting about the work that goes on behind the scenes, from the use of “over 350 testing centres worldwide to conduct up to 100 durability tests on samples of all our clothes before they appear in our stores,” to the application of “garment dyes that have been given a clean bill of health and can be safely applied to fabric and disposed of without damaging the environment.”
Its latest launch could win accolades too…at least if it follows in the footsteps of its predecessor. Working closely with Israeli tailoring supplier Bagir, in 2001 M&S launched an exclusive machine washable suit that is still said to sell at the rate of one suit every minute. In 2003 it received the ‘Queen’s Award for Enterprise Innovation.’ In 2004, Red Herring Magazine listed Bagir among the “100 Top Innovators in the World.”
The two have now teamed up again for the “world’s first” Wash & Tumble suit which is guaranteed to last through 20 machine wash and cool tumble dry cycles. And quite right too. M&S is not only extremely clever to show shoppers that they’re buying into a company that cares, but it’s also hinting at the added value that comes with a purchase from any of its stores.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- How PVH is paving the way for connected apparel
- Digitisation to drive new apparel-making models
- Pakistan industry seeks help to kickstart exports
- Under Armour Lighthouse will disrupt production
- US Q3 in brief – Columbia Sportswear, HanesBrands
- Primark sourcing chief Gordon steps down
- Child refugees found in Turkey apparel factories
- Chinese manufacturer invests $20m in US facility
- Managing change in the move to new tech tools
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022
- Apparel (GLOBAL) - Industry Report