Blog: Cyber Monday crosses the Atlantic
Katie Smith | 2 December 2013
Cyber Monday - the Monday after Thanksgiving in the US when shoppers hit the internet to search for the best deals and discounts - has crossed the Atlantic to the UK.
An estimated GBP450m (US$736.5m) is set to spent online today (2 December), with more than 7.7m online transactions, according to figures released by Visa Europe - making it the busiest online shopping day of the year.
A combination of pay-day falling on the last Friday of the month and a weekend spent browsing the shops, results in shoppers buying gifts online during the Monday closest to the start of December, the company says.
Department store retailer John Lewis expects cashmere and Uggs will be among the most sought-after products. Online director Mark Lewis said: "Our customers' shopping habits have changed over the past few years, and our peak time for browsing and shopping on johnlewis.com is now Sunday evening.
"With shoppers becoming more comfortable when purchasing via mobiles and tablets, coupled with better connectivity and the rise of smartphones so people can browse online through the day, it's not surprising the way we shop has changed."
Over in the US, the National Retail Federation (NRF) expects more than 131m shoppers to go online today, up from 129m last year. Some 24.8m of shoppers said they will use a mobile device to shop, up 22% from 20.4m a year ago.
“Regardless of the exciting online promotions we’ve already seen, retailers are prepared to pull out all the stops for their Cyber Monday shoppers,” added Shop.org executive director Vicki Cantrell.
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