Blog: Day to mark two-year Rana Plaza anniversary
Beth Wright | 23 April 2015
After its hashtag was the number one global trend on Twitter last year, Fashion Revolution Day is returning tomorrow (24 April) to mark the second anniversary of the Rana Plaza disaster.
The collapse of the Rana Plaza building in Dhaka, Bangladesh, killed 1,133 people and injured over 2,500 others.
As part of the campaign for more ethical and sustainable clothing, as well as increased transparency across the fashion supply chain, people in 66 countries will challenge global fashion brands by asking 'who made my clothes?'
Supporters will take a photo of themselves with the label in their clothing, and send it to a brand via social media with the hashtag #whomademyclothes and share their reply.
“When everything in the fashion industry is only focused on making a profit, human rights, the environment and worker's rights get lost,” said Carry Somers, co-founder of the Fashion Revolution Day campaign. “This has got to stop and we plan to mobilise people around the world to ask questions.”
Campaigners will call on the textile value chain by challenging brands and retailers to pledge a commitment that their supply chains will be more transparent, including publishing details on their first tier factories.
Orsola de Castro, Fashion Revolution Day co-founder, explained: “Fashion Revolution is about building a future where an accident like this never happens again. We believe knowing who made our clothes is the first step in transforming the fashion industry.
“Knowing who made our clothes requires transparency and this implies openness, honesty, communication and accountability.”
In addition, the initiative hopes to raise awareness of the continuing social and environmental 'catastrophes' in fashion supply chains. In Cambodia, malnourishment combined with poor working conditions has resulted in mass faintings and collapses in the country's garment factories in recent years.
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