Blog: Leonie BarrieDesign a better Gap logo

Leonie Barrie | 14 October 2010

Gap hasn't revealed how much money it paid getting New York creative agency Laird and Partners to come up with its new, controversial and short-lived logo. But judging from some of the entries in the 'Design a better Gap logo' competition set up by graphic design marketplace, whatever it spent was a waste.

The online project was open for anyone to take part in, and received 4,660 submissions from over 1,000 designers in just 5 days. The winning design will be decided by community vote and presented to Gap's management in a gesture of goodwill, 99designs said.

Gap's logo redesign unleashed a torrent of criticism from designers and customers around the world. But there is surely something here from the design competition entries to keep even the most ardent critics happy.


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