Blog: Disney Princess brides
Leonie Barrie | 20 April 2007
So many brides say they want to look like a princess on their wedding day, but do they really mean it? Walt Disney Co obviously hopes so, since it has teamed up with designer Kirstie Kelly to launch a new line of bridal gowns inspired by princesses from Disney films such as ‘Sleeping Beauty’, Snow White and ‘Beauty and the Beast’. The dresses, which are part of the Disney Princess product line, made their debut during last week’s Bridal Fashion Week in Manhattan, and are priced from $1,500 to $3,000.
The canny execs at Disney see them as part of a ‘lifestyle opportunity’ that builds on the nearly 2000 weddings hosted its US resorts – Walt Disney World and Disneyland – and its cruise line. I’ve just visited their website, where some of the luxury wedding packages on offer include a $45,000 ‘Lavish Wedding Option’ with the Sleeping Beauty Castle as a backdrop, Cinderella's Coach to take the bride to the ceremony, Major Domo to deliver rings in a glass slipper during the ceremony and, to cap it all, “Mickey & Minnie in Formal Attire.” The mind boggles. But if this is a big seller, then I guess it’s only logical that the bride would want to dress like one of the cartoon characters too.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- Vietnam grows share of US apparel imports in 2016
- "Power of the many" drives change at Otto Group
- US apparel sector braces for potential cost hikes
- US Q4 in brief – Kohl's, L Brands
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- Macy's will "do the right thing", says Lundgren
- VF Corp sees Q4 and FY earnings tumble
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022