Blog: Leonie BarrieDisney Princess brides

Leonie Barrie | 20 April 2007

So many brides say they want to look like a princess on their wedding day, but do they really mean it? Walt Disney Co obviously hopes so, since it has teamed up with designer Kirstie Kelly to launch a new line of bridal gowns inspired by princesses from Disney films such as ‘Sleeping Beauty’, Snow White and ‘Beauty and the Beast’. The dresses, which are part of the Disney Princess product line, made their debut during last week’s Bridal Fashion Week in Manhattan, and are priced from $1,500 to $3,000.

The canny execs at Disney see them as part of a ‘lifestyle opportunity’ that builds on the nearly 2000 weddings hosted its US resorts – Walt Disney World and Disneyland – and its cruise line. I’ve just visited their website, where some of the luxury wedding packages on offer include a $45,000 ‘Lavish Wedding Option’ with the Sleeping Beauty Castle as a backdrop, Cinderella's Coach to take the bride to the ceremony, Major Domo to deliver rings in a glass slipper during the ceremony and, to cap it all, “Mickey & Minnie in Formal Attire.” The mind boggles. But if this is a big seller, then I guess it’s only logical that the bride would want to dress like one of the cartoon characters too.

Walt Disney weddings


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?