Blog: eBay's fashion focus
Leonie Barrie | 20 January 2011
Most of us probably still think of eBay as an auction site, so it's a bit of a wake-up call to know that 60% of the items it sells are through the 'Buy It Now' format. Add in the fact that its full-year revenues have just surged 13% to $9.2bn, and this 60% share - around $5.52bn - make it a formidable online retailer too.
Its competitors should be watching particularly carefully on the fashion front too. Fashion is eBay's most successful category with millions of visitors each month - in the UK alone its sales of clothes, shoes and accessories were 10% above the market average, the company says - and it is making a huge effort to build on this success.
Last year eBay launched its Fashion Outlet in the UK and Germany, attracting over 30 high street names and more than 180 brands including Superdry, Firetrap, G-Star Raw and Ed Hardy. And it has just bought German fashion site, brands4friends, for $200m.
What's more, not only is it taking on the high street and winning, but it's also tapping into new areas such as mobile applications, which are helping to position the retailer at the forefront of trends shaping the future of shopping and payments.
Bar-code scanning technology, the integration of selling and buying features into a single smart phone app, and of course the greater uptake of smart-phones and tablet devices have all boosted its mobile shopping credentials. In 2010 eBay nearly tripled its global sales through mobile devices to $2bn - up by more than 200% on 2009.
The biggest clouds on the horizon? Increasing competition from major online retailers such as Amazon and Google, for whom the online apparel segment - a $27bn market in 2009, according to Forrester Research - is also proving an irresistible lure.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Outlook 2017 – What next for apparel sourcing?
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Outlook 2017 – What else is the industry watching?
- Outlook 2017 – Strategies for sourcing success
- MAS Holdings planning second industrial park
- M&S quality focus finally lifts clothing sales
- Sri Lanka on track to regain EU GSP+ benefits
- Aéropostale to reopen 500 stores across the US
- JC Penney latest retailer to shutter stores?
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar