Blog: Ethical wardrobes go mainstream
Leonie Barrie | 14 February 2013
With ethical consumerism on the rise - especially among young people - a new challenge facing retailers who want to tap into this market is that of producing animal-free fashions. And indeed, taking materials like leather, fur, wool, silk, down and exotic skins out of the supply chain is nothing short of a challenge.
But it's one to which retailers and brands are rising.
From high street favourites like H&M and Topshop, to top designers such as Vivienne Westwood and Stella McCartney, all have been praised for their dedication to ethical sourcing and animal welfare by the animal rights group PETA.
To coincide with the launch of a new logo, which designers and retailers can use to identify vegan clothes and accessories that they sell online or in stores, PETA has recognsed what it describes as "the best cruelty-free contributions" to the fashion world.
The first-ever PETA-Approved Vegan Fashion Awards are a clear sign that companies are responding to the shift away from disposable fashion and towards responsible consumerism.
It seems American Apparel doesn't want to learn its lesson. Now operating under new CEO Paula Schneider, you might be forgiven for thinking the US fashion retailer had turned a corner....
If proof was needed of the link between consistent garment size and fit and its impact on top-line growth, then look no further than European value fashion retailer C&A – where a 10-month overhaul of ...
The release of the full text of the Trans-Pacific Partnership (TPP) trade agreement earlier this month coincided with a number of events showing how unpredictable the deal’s approval is likely to be. ...
Veganism is often thought of in food terms, and not clothing, so the idea of purchasing a vegan wool jumper or a vegan handbag could seem alien to many. The movement is gradually gaining momentum, alb...
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