Blog: Leonie BarrieEthical wardrobes go mainstream

Leonie Barrie | 14 February 2013

With ethical consumerism on the rise - especially among young people - a new challenge facing retailers who want to tap into this market is that of producing animal-free fashions. And indeed, taking materials like leather, fur, wool, silk, down and exotic skins out of the supply chain is nothing short of a challenge.

But it's one to which retailers and brands are rising.

From high street favourites like H&M and Topshop, to top designers such as Vivienne Westwood and Stella McCartney, all have been praised for their dedication to ethical sourcing and animal welfare by the animal rights group PETA.

To coincide with the launch of a new logo, which designers and retailers can use to identify vegan clothes and accessories that they sell online or in stores, PETA has recognsed what it describes as "the best cruelty-free contributions" to the fashion world.

The first-ever PETA-Approved Vegan Fashion Awards are a clear sign that companies are responding to the shift away from disposable fashion and towards responsible consumerism.


BLOG

Zara under fire over "Holocaust" T-shirt

Inditex-owned fast fashion chain Zara has gone and done it again....

BLOG

Cambodia garment industry approaching crossroads

If Cambodia's US$5.5bn garment industry is not yet at a crossroads, it is approaching one, according to participants at an industry trade show held in Phnom Penh. Many industry suppliers believe that ...

BLOG

Apparel industry reacts to Russia tensions

Retail shares have been among the biggest fallers in the last two weeks as financial markets react to President Vladimir Putin's retaliation to the imposition of sanctions on Russia....

BLOG

Spotlight switches to African fashion designers

With the spotlight already shining brightly on African textile and apparel production and its future potential, it is perhaps not surprising that there's also an increasing focus on African fashion as...

just-style homepage



Forgot your password?