Blog: Fabio turns hand to fashion

Joe Ayling | 19 May 2010

In London today (19 May) for the launch of Marks and Spencer's official suit for the England football team to wear at this summer's World Cup.

The grey puppy tooth suit will also be sold to the general public, retailing at a relatively modest GBP199 (US$286), but the retail version doesn't include the three-lions crest modelled by the players.

More accustomed to Champagne in Harvey Nics, there must have been a degree of trepidation when England's elite arrived at M&S in their Ferraris to get fitted for the new suits.

Furthermore, the retailer takes over from Armani as official FA World Cup suit supplier, so the pressure was on. Luckily, help was at hand from another trusted Italian designer with a reputation for success - England manager Fabio Capello.

That's right, Capello set tight specifications for the fitted design, together with Saville Row tailor Timothy Everest MBE. They used a 100% wool fabric in a black and white micro birdseye weave, sourced from the Alfred Brown Mill in Leeds.

Perhaps more in line with your typical M&S shopper were four of England's 1966 World Cup winning squad who were involved in today's event - Sir Geoff Hurst, Martin Peters, Roger Hunt and Gordon Banks. These legends will also feature on marketing to be launched this week in time for next month's event in South Africa.

Although parallels were drawn between Fabio and then manager Sir Alf Ramsey, it's hard to imagine the latter scratching his head over whether to go for classic fit or slim silhouette.

UK: M&S fits up England starlets


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