Famous at last

By: Joe Ayling - 6 May 2011 06:51

It is not every day you wake up in Istanbul to find yourself the subject of a local newspaper report, but that's exactly what happened this morning.

Indeed, the presence of just-style at this year's Istanbul Fashion Apparel Conference has made page ten of Turkey's Milliyet newspaper.

Unfortunately, the article is in Turkish, but I'll be sure to bring it back to the UK with me and gloat to friends and family.

Having said that, I am hoping the article is complimentary and doesn't turn out to be lost in translation, like one of those Chinese symbol tattoos people get.

The headline reads 'Trend avcisi Ayling geliyor', which doesn't sound too bad, although I don't speak a word of Turkish.

Anyway, the final day of this week's conference includes a session on cotton prices, which have began to steady after more than doubling in the space of a year.

Being a major supplier of denim, both for export and domestic brands such as Mavi, Turkey's reliance on the cotton market is huge.