Blog: Leonie BarrieFashion on the frontline

Leonie Barrie | 5 March 2004

An Israeli fashion company’s decision to launch its summer catalogue with a procession beside Israel's controversial West Bank barrier has been courting an equal amount of controversy of its own. Should the barrier which, with its network of walls, wire and ditches, has become a life and death issue for both sides, be used as a publicity stunt for something as ultimately frivolous as fashion – or is there a genuine message to convey?

As models paraded Comme-il-faut’s colourful summer clothes in front of the eight-metre high concrete slabs that separate parts of Jerusalem from the West Bank, the company said the event contrasted beauty, femininity and fashion with a "concrete wall of insult, ugliness and humiliation.” And in an age when we’re all bombarded by thousands of images a day, shock tactics such as this really do seem to work.

Of course it’s not the first time a fashion brand has tried to provoke a response or raise awareness of other issues. Just think back to Benetton’s controversial advertising campaigns that included pictures of a man dying of Aids, dead Mafia victims and a new-born baby trailing an uncut umbilical cord. Upsetting and offensive as some of these images may be, they keep an issue in the public domain, and perhaps most importantly, encourage people to think and talk about issues that they might otherwise be able to ignore.


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?