Blog: Fashion Revolution Day marks Rana Plaza anniversary
Katie Smith | 24 April 2014
A campaign encouraging shoppers to ask where and how their garments have been made has been set up to mark the first anniversary of the Rana Plaza disaster.
The collapse of the Rana Plaza building in Dhaka, Bangladesh, a year ago today (24 April) killed more than 1,100 people. Since then, more than 160 - mainly European - brands and retailers have signed the Accord on Fire and Building Safety in Bangladesh, including Primark, Benetton Group, and Marks & Spencer.
But the Fashion Revolution initiative is calling for more ethical and sustainable clothing, as well as increased transparency across the fashion supply chain. Organisers claim manufacturers, consumers, garment workers and designers from 52 countries will take part in the campaign - wearing an item of clothing inside out to highlight the challenges.
In addition, the UK fashion industry is being urged to open its doors to the public, to showcase best practice in apparel manufacturing.
"As consumers, we no longer know who made our clothes and as a result, we don't understand the true cost of the garments we buy," said Carry Somers, founder of the UK Fashion Revolution Day campaign.
"Fashion Revolution Day is a great opportunity for manufacturers to celebrate the faces behind ‘made in Britain' fashion and showcase the benefits of locally produced fashion - one way that consumers can trace who makes their clothes."
According to recent research conducted by YouGov/Global Poverty Project, 74% of shoppers said they would be likely to pay an extra 5% for their clothes if workers are being paid fairly and working in safe conditions.
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