Blog: Fashion sparkles at M&S
Leonie Barrie | 25 May 2006
On Tuesday morning M&S basked in the glory of a 35% rise in full year profits, helped by smarter buying, stock control and pricing, and new offices around the world. By the end of the day analysts had turned their knives, lambasting the retailer’s expensive store refurbishment programme, the cost of its advertising campaign and helping to push shares down by 18p by the end of the day.
And now a new set of observers are casting their views on M&S’ future outlook – only this time it’s the fashion press. Their comments might be strictly reserved for the store’s new autumn/winter collection, but as arbiters of the nation’s fashion sense what they say, sells. By and large the feedback seems to be M&S is spot-on this season, with its newly designed lingerie ranges in luxurious but easy-care fabrics being singled out for particular praise. Men’s wear and children’s wear also make the grade, as does women’s wear with its shift dresses, tailored trousers and even an animal print sheepskin coat. Let’s just hope that the new stock control measures mean that once these ranges hit the stores they’ll be available in a wide range of sizes too…for those of you not familiar with the delights of shopping at M&S, finding a style you like in the right size can be a bit hit and miss.
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