Blog: Leonie BarrieFCUK ditched

Leonie Barrie | 3 October 2005

So French Connection has decided to scale back the use of the FCUK logo and related slogans in response to the fact that “logos are no longer prevalent in fashion collections.” It wouldn’t have anything to do with a slump in sales by any chance would it? The logo and slogans such as ‘FCUK Fashion’ seemed a stroke of marketing genius when they were introduced in the late 90s, transforming a bland fashion line into something more edgy and controversial. But falling foul of the fact that you can have too much of a good thing, the latest marketing campaigns seem tired and unoriginal. Consumers obviously think so too; first-half profits plummeted to £5.1 mn from £16.2 mn a year earlier.


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?