Blog: Fifth & Pacific to sell shares on Facebook
Katie Smith | 24 May 2012
Clothing firm Fifth & Pacific Companies, formerly Liz Claiborne Inc, is to start selling its shares on the social network website Facebook - a move that will let consumers buy stock in just 3 clicks and with no fees.
The customer stock ownership plan (CSOP) has been developed by Loyal3, which says the scheme "provides access for the 82% of Americans who are not directly invested in companies." By eliminating transactional costs it also makes stock ownership easy and affordable for large numbers of first-time investors.
Chris Kelly, director of Loyal3 called it a "natural evolution of the social world".
Consumers will be able to purchase shares of the company via direct links on the Kate Spade New York, Lucky Brand, Juicy Couture and Jack Spade Facebook pages, as well as Fifth & Pacific's website.
Could this be the 'Ultimate LIKE Button' as Loyal3 claims?
For Fifth & Pacific CEO William McComb, its also a perfect tool to let shoppers express loyalty to brands. "We think this platform will help create a greater sense of community. This is simply a huge idea - what could possibly generate more loyalty than ownership?"
After recent dips in Facebook's share price, the social networking site's pre-market shares were up 1.37% today (24 May) to US$32.44.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Nike filed patent for "reinforced denim"
- Adidas to digitalise Speedfactory concept
- Gap unveils five-year sustainable fibres pledge
- M&S extends sourcing deal with Lindsey brothers
- Adidas and Reebok top transparency index
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report