Blog: Flip-flops that grow with you
Leonie Barrie | 31 July 2008
Sitting here at my desk on one of the hottest days of the year so far, what wouldn’t I give to feel the grass beneath my feet? Well, short of downing tools and going outside, maybe a pair of grass flip-flops would do the trick. That’s what donut firm Krispy Kreme certainly hopes, and has come up with some innovative footwear to ease the strain for stressed-out London commuters.
Its new shoes will (literally) grow on you, creating an instant grassy park beneath your feet. They take up to three weeks to grow and each shoe is covered with over 5,000 blades of grass. Of course you’ll have to look after them properly, but if you do, the flip-flops can remain in season for over four months.
Sounds like a great idea, but the idea of watering your shoes – and, I presume, giving them a trim now and again – seems more than a little weird. They look pretty bizarre too, but I guess that’s a small price to pay for a mini walk in the park.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Four steps to reduce product defects
- Unlocks for the future fashion sourcing landscape
- Geo-political uncertainty and how to survive it
- EU eyes mandatory due diligence for apparel supply
- US Q4 in brief – PVH Corp, J Crew, Perry Ellis
- H&M, VF Corp and Levi among most ethical companies
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- PVH Corp to acquire e-commerce retailer True&Co
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective