Blog: Food for thought
Leonie Barrie | 6 February 2006
One of the best-selling diet books last year suggested that ‘French Women Don't Get Fat’ despite their fondness for eating cheese, bread, and drinking wine. And figures from the British Medical Research Council’s centre for nutrition seem to confirm that while half of all adults in Britain are overweight and one in five is obese, this compares with just one in 10 of the French population. But now the size myth has been exposed by none other than a fashion industry survey.
Like other well-publicised surveys in the UK and US, the French one involved 3D scanning of people across the country in an attempt to help the clothing industry understand – and respond to – the changing shape of its customers. French men and women are getting taller and heavier, and the average woman in France has gone up a dress size since 1970, the last time a similar study was carried out. Data shows that the average French woman today is just over 5 feet 3 inches tall and weighs in at 137.6 pounds, compared to 5 feet 2½ inches tall and 133.6 pounds in 1970.
Should the results really come as any surprise? Well, the French are still smaller than their US and UK counterparts, but a rise in the number of fast food restaurants and changes in eating habits that mean families forego meals at the dinner table are probably to blame for their expanding waistlines. As are demographic shifts, including higher numbers of immigrants in the population and a change in body shape that has come about from healthy activities such as sport. But what is probably more important is that the clothing industry sees these results as new fodder for change. If your French is up to scratch, full details of the survey results can be downloaded from the French Textile and Apparel Institute’s website:
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Ethiopia violence undermines sourcing strategies
- Where next for retailers in a saturated market?
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- H&M CEO named sustainability leader
- MAS Holdings shares commitment to sustainability
- Inventory risk shifts in favour of retailers
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020