Blog: Leonie BarrieFrom catwalk to cradle

Leonie Barrie | 15 July 2005

Such is the pressure to kit their babies out in the latest looks that British parents fork out an estimated £446 million a year on baby clothes and accessories. And according to a survey by the Prudential savings and investment company, 12 per cent of these babies clad in the latest designer wear from the likes of Versace, Prada and Ralph Lauren.

The online questionnaire also found that 27 per cent of parents spent more than £1100 on clothes, shoes and accessories in the baby’s first year – and nearly one-fifth said that they had spent more than £1300. More shockingly, 11 per cent of parents have admitted their little bundle of joy also owns designer luggage. Their motivation? Well, almost half of UK parents said it was important for their baby to look trendy. Others felt under pressure to copy celebrities.

Not surprisingly, Prudential advises parents instead to channel some of the money they spend on labels into an investment fund for their baby. As it points out, this could not only give their children a more secure financial future, but could also keep them in designer gear a lot longer than infancy. After all, surely all a baby really needs in its first year are Babygros, bibs and nappies. 


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?