Blog: Fugitive Denim
Leonie Barrie | 22 April 2008
Intrigued by a book recommended by Mike Flanagan in his latest analysis for just-style, I’ve just Googled it for a closer look.
Mike describes ‘Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade’ by Rachel Louise Snyder as an account of just how complex, and so often benign, an effect our industry has had on the life prospects of the world’s poor.
Another review I’ve found says:
“In the business of making and selling clothes, "Made in" labels do precious little to convey the constellation of treaties, countries, and people at work in the assembly of a simple pair of jeans. In ‘Fugitive Denim’ journalist Rachel Louise Snyder reports from the far reaches of this multi-billion-dollar industry in search of the real people who make your clothes. From a cotton picker in Azerbaijan to a Cambodian seamstress, a denim maker in Italy to a fashion designer in New York, Snyder captures the human, environmental, and political forces at work in a dizzyingly complex and often absurd world.”
It sounds fascinating. But if you still need convincing, this chilling insight into the real cost of a ‘natural' fabric’ was published by The Times.
The excerpt includes the author’s account of time spent in a cotton field in Azerbaijan:
“It is a brisk fall day. The only sound is the crackling of leaves under our feet. The cotton bolls we pick seem to suck the moisture from my skin. My hands, in little time, are both strangely numb and itchy. Sharp branches poke at my ankles and I can feel a mild ache beginning somewhere in my lower back. Apart from the physical drawbacks, it is mind-numbingly boring.”
‘Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade’ by Rachel Louise Snyder is available from Amazon.com if you’re interested.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Apparel factory auditing is in the firing line
- How US border adjustment tax could affect apparel
- Trump and the apparel industry – Infographic
- "Buy American, Hire American" to guide Trump trade
- Ten retail trends to watch for in 2017
- Trump signs order to withdraw from TPP
- UK clothing factory workers paid half minimum wage
- Brands need to tackle Turkey factory refugee abuse
- Patagonia launching circular economy platform
- Auditing "in need of reinvention" says new project
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022