Blog: Leonie BarrieFugitive Denim

Leonie Barrie | 22 April 2008

Intrigued by a book recommended by Mike Flanagan in his latest analysis for just-style, I’ve just Googled it for a closer look.

Mike describes ‘Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade’  by Rachel Louise Snyder as an account of just how complex, and so often benign, an effect our industry has had on the life prospects of the world’s poor.

Another review I’ve found says:
“In the business of making and selling clothes, "Made in" labels do precious little to convey the constellation of treaties, countries, and people at work in the assembly of a simple pair of jeans. In ‘Fugitive Denim’ journalist Rachel Louise Snyder reports from the far reaches of this multi-billion-dollar industry in search of the real people who make your clothes. From a cotton picker in Azerbaijan to a Cambodian seamstress, a denim maker in Italy to a fashion designer in New York, Snyder captures the human, environmental, and political forces at work in a dizzyingly complex and often absurd world.”

It sounds fascinating. But if you still need convincing, this chilling insight into the real cost of a ‘natural' fabric’ was published by The Times.

The excerpt includes the author’s account of time spent in a cotton field in Azerbaijan:
“It is a brisk fall day. The only sound is the crackling of leaves under our feet. The cotton bolls we pick seem to suck the moisture from my skin. My hands, in little time, are both strangely numb and itchy. Sharp branches poke at my ankles and I can feel a mild ache beginning somewhere in my lower back. Apart from the physical drawbacks, it is mind-numbingly boring.”
 
Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade’ by Rachel Louise Snyder is available from Amazon.com if you’re interested.


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?