Blog: Leonie BarrieGadgets or Gucci?

Leonie Barrie | 27 August 2009

Fashion firms had better watch out. New research – admittedly by software giant Microsoft – suggests that technology is becoming more fashionable than clothes as style-conscious shoppers prefer gadgets over Gucci.

Nearly half of US consumers apparently believe that the latest gadget is as important to their image as an item of clothing or a designer haircut.

The report ‘Tech to Impress Nation,’ says nearly a quarter of the population has bought a piece of technology based only on its appearance – regardless of whether they really needed it.

And nearly half of those surveyed say they would rather spend their money of a piece of technology than clothing.

Most surprisingly, perhaps, young professional women are driving the trend, partly because manufacturers have created more products specifically aimed at women, but also because more people work on the move.

Maybe there’s another explanation though: a women’s handbag is the only thing big enough to carry several mobile phones, digital cameras and laptops.

And just what, exactly, is the coolest gadget? Well, a quick look at Microsoft’s special fashion website seems to celebrate…wait for it…a mobile wireless mouse!


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