Blog: Gadgets or Gucci?
Leonie Barrie | 27 August 2009
Fashion firms had better watch out. New research – admittedly by software giant Microsoft – suggests that technology is becoming more fashionable than clothes as style-conscious shoppers prefer gadgets over Gucci.
Nearly half of US consumers apparently believe that the latest gadget is as important to their image as an item of clothing or a designer haircut.
The report ‘Tech to Impress Nation,’ says nearly a quarter of the population has bought a piece of technology based only on its appearance – regardless of whether they really needed it.
And nearly half of those surveyed say they would rather spend their money of a piece of technology than clothing.
Most surprisingly, perhaps, young professional women are driving the trend, partly because manufacturers have created more products specifically aimed at women, but also because more people work on the move.
Maybe there’s another explanation though: a women’s handbag is the only thing big enough to carry several mobile phones, digital cameras and laptops.
And just what, exactly, is the coolest gadget? Well, a quick look at Microsoft’s special fashion website seems to celebrate…wait for it…a mobile wireless mouse!
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- MAS Holdings shares commitment to sustainability
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020