Blog: Gap's going global
Leonie Barrie | 19 April 2006
With Gap's total revenue sliding by 1.5% last year, the retailer has made no secret of the fact that international expansion will be a key component of its long-term recovery. The company signed its first-ever franchise agreement in January to take its Gap and Banana Republic stores to Singapore and Malaysia by 2010, and now comes a similar deal in the Middle East.
Although Gap currently sells its clothing ranges in just five countries – the US, Canada, UK, France and Japan – the brands have managed to rack up global awareness (not least through the fact that they are stitched together in many of the countries where they will now be sold) and should appeal to young, sophisticated Asian and Middle East shoppers. But the company is still likely to encounter stiff competition from both local brands and other international players as they all fight for market share.
Although Gap won't be drawn on the subject of China, analysts are speculating that as it edges further and further into Asia, China could well be the next stepping stone in its international strategy.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- Child refugees found in Turkey apparel factories
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020