Blog: Getaway shoes
Leonie Barrie | 28 June 2007
Hot on the heels of its blistering results yesterday, here’s another accolade that sports giant Nike might not be so proud of: its trainers are the footwear of choice for British criminals.
A new Footwear Intelligence Technology system used by British police shows Nike shoes account for six of the top ten shoeprints left at crime scenes – with the Air Max 95 topping the list. The second most popular getaway shoe is the Reebok Classic (Leather), followed by the Nike Air Max Limited in third place. Displaying insightful detecting skills, a police source told The Mirror newspaper: “Criminals overwhelmingly use trainers, probably because they allow them to run fast.”
Maybe the results also go some way to accounting for Nike’s 12% rise in fourth-quarter sales in Europe and the Middle East?
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