Blog: Leonie BarrieGlobal denim and jeanswear market review

Leonie Barrie | 10 March 2004

It’s harder and harder these days to come up with something that’s new and, dare I say it, unique. But we think we’ve done it with our first in-depth report – a Global market review for the denim and jeanswear industries with forecasts to 2010 – which for the first time takes a truly international look at the sector across the whole of its supply chain.

I was up late last night proofing it for the final time, and I’d really like to congratulate the author, Malcolm Newbery, and everyone who gave up their time to speak with him, including Jeff Beckman and Alexandra Leclerc from Levi Strauss; Terry Lay, VP and chairman of the international jeanswear division, VF Corp, and Tim Wheeler, VP of jeanswear Europe, VF Corp; David Smith, MD of jeanswear licensing, VF Asia; Tom Ting, VF China; Tom McKenna, executive vice president, denim merchandising and marketing, Cone Mills, USA; Richard Parsons, representative for Burlington in UK; Darshan Matha, Arvind Mills, India; and Rajiv Bajaj, Raymond, India. It’s such a long list because we’re really indebted to all these executives for taking time out to share their thoughts with us, and in several cases even reveal facts and figures that aren’t usually in the public domain.

So what do we learn from the report? Well for starters, it calculates that world volume growth will be 4.8%, delivering 2024 million pairs of jeans by 2010. The traditional brands are being attacked on every front: from low priced retailers, high priced ‘must-have’ brands, and the movement of denim weaving away from traditional suppliers. And while the jeanswear market in the developed world is stable, the supply side - fabric and sewing – is more volatile with the relocation of production to the lowest cost countries of the world. Looking ahead, future growth can be expected from the developing world which has both a rising population and more money to spend on jeans. So the message to denim and jeanswear companies has to be: act globally, don’t just talk globally.

Global market review for the denim and jeanswear industries - with forecasts to 2010


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?