Blog: Hackney 1, Nike 0
Leonie Barrie | 12 September 2006
Nike has been left red-faced after using The London Borough of Hackney logo on a range of T-shirts, vests, trainers and footballs designed to promote its grassroots football campaign in the run-up to the World Cup. The logo, which appears on public buildings, council vans and staff uniforms in the east London borough, was used without the council’s permission. And although the Nike range was “small” it still managed to clock up sales as far afield as Japan, Russia and the Philippines.
After a legal wrangle, Nike has apologised and agreed to pay a share of its profits from the range’s global sales, plus the council's costs, totalling £300,000. The good news is that the money will now be spent on sports development for young people in Hackney, which is one of London’s poorest boroughs – the real grassroots Nike wanted to portray in the first place.
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