Blog: Happy Birthday Basset

Joe Ayling | 19 February 2008

This year marks the 50th birthday of footwear brand Hush Puppies and its Basset Hound icon.

When I attended the Moda exhibition at the NEC Birmingham on Monday (19 February) the company was celebrating in style - with a substantial stand visible from every corner of the footwear hall.

Upon visiting the stand I was immediately struck by the classy 50th Birthday Guest Designer Series brandished prominently by Hush Puppies, which has always been credited for comfort but now looks to be showing off some real class too.

The men's range were inspired by celebrity stylist Phillip Bloch, and the women's line by stylist Rachel Fanconi.

Fanconi even managed to incorporate 'wolverine suede' into her heeled women's shoes, and Hush Puppies Europe marketing manager Julie Bradley was at hand to demonstrate the remarkable properties of this suede (see below).

In a true revelation to me, these shoes were able to deflect any liquid (including red wine) without leaving any trace - making them perfect material for a 'messy' night out.

By Joe Ayling, news editor.


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