Blog: Leonie BarrieHeelarius baby heels?

Leonie Barrie | 23 June 2008

Retailers ranging from Bhs to Asda to Tesco have all been criticised for selling “inappropriate” clothing for young girls, including padded bras and G-strings. But what, I wonder, do children’s charities make of the latest offering: high heeled shoes aimed at babies up to six months.

Heelarious, the American company behind the new line of hot pink, black and leopard print stilettos, say the $35 heels are just for show and will collapse if any weight is put on them.

The company’s name is perhaps the best giveaway that the line is intended as a joke – and a notice on its website warns: ‘May cause extreme smiling and hysterical laughter when in use.” But at a time when there are widespread concerns about the young age at which girls start to act and dress as adults, where do you draw the line I wonder?


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?