Blog: Hi-Tech makes a splash with hydrophobic boot

Joe Ayling | 28 August 2008

UK footwear brand Hi-Tec has posted a demonstration video on Youtube to support launching the trademarked 'ion-mask' waterproof technology on its boots.

It is billing the technology, which renders footwear either Waterproof (WPi) or Hydrophobic (HPi), as a "quantum leap in hydro management nano-technology".

By the look of this video clip, they are not far wide of the mark either, although tests on a pair of shoes might be rather more compelling than the seamless material samples used here.

Hi-Tec is launching ion-mask this autumn in its V-Lite Altitude Ultra WPi walking boot before extending it to boots, shoes and sandals.

Ion-mask, created by technology firm P2i, chemically bonds water repellent molecules to the fibres of the footwear on a sub-microscopic (nano) scale.

The technology can be applied to leather, fabrics, metals, ceramics, glass, polymers and paper.

By Joe Ayling, news editor.

Ion-mask in action, see the Youtube clip here


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?