Blog: High street or high school?

Joe Ayling | 27 April 2010

As young fashion entrepreneurs go, 17-year-old Kira Plastinina is surely leading the way?

Plastinina, who appeared on last night's Channel Four documentary The World's Richest Teenager and Me is described as Russia's answer to Paris Hilton.

Backed by her father's riches, Plastinina runs her own fashion label - Style Studio - with around 80 stores in the country.

The teenage prodigy designs and models the collection herself, posing the question of when she finds time to be a kid?

However, high school romances, discos and other adolescent shenanigans were kept firmly under corporate wraps during the programme. Investigator Mark Dolan also faces a wall of stifling PR when he brings up the subject of money.

As a viewer last night, the excess PR presence around this potentially fascinating young lady was frustrating, and prevented Dolan getting to know the personality behind the brand.

Other, less guarded, rich teenagers on the show from the US, Dubai and Thailand were allowed to express themselves much more freely.

So Kira, if you're reading or following just-style on Twitter, just let them be yourself.

By Joe Ayling, news editor.


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?