Blog: H&M and M&S talk clothing recycling schemes

Petah Marian | 6 December 2012

Retailers offering clothing collection schemes has become a bit of a theme today with H&M launching a clothing recycling scheme and Marks and Spencer extending its Shwopping scheme into workplaces.

H&M said it the move is part of its efforts to find technical solutions to reuse and recyle textile fibres on a larger scale and that one of the goals of its Conscious Foundation - to support innovation on closing the loop on textiles and social projects along H&M's value chain.

Meanwhile, M&S, which garnered lots of attention for the launch of its Shwopping scheme earlier this year, plans to extend the scheme into people's offices, by placing Shwop Drops in their offices for a one day eco drive.

The retailer will deliver the Shwop Drops and provide marketing materials such as banners and notices. Oxfam, M&S' partner in the programme will collect the clothing and re-sell, re-use or recycle it.

And every employee who recycles will receive a money off voucher.

Adam Elman, head of Plan A delivery at Marks & Spencer, said: "We're passionate about giving used clothes a future. One man's old shirt is another's retro classic and we can even transform tatty clothing into new products, such as mattress or car seat fillings. There's no excuse for sending textiles to landfill and that's why we're doing everything we can to make it easy for people to recycle with Oxfam."

H&M and M&S aren't the only two retailers to take back consumers' old clothing, with Uniqlo launching a recycling programme in Japan during 2006 after starting a fleece recycling programme in Japan in September 2001.

 


BLOG

Apparel firms tap into growing wearable tech market

Smart fabrics and wearable technology go hand in hand. And with strong growth forecast over the coming years, it's no wonder fashion and software companies are developing new products to tap into the ...

BLOG

Toxic-free fashion leaders

Esprit and Benetton have been quick off the mark to celebrate their ratings as “Detox leaders” in this year’s “Detox Catwalk” rankings. The online platform is designed to assess fashion brands’ record...

BLOG

Embracing radical change in size and fit

Fashion brands and retailers need to embrace “radical change” in their apparel sizing and fit strategies if they are to remain competitive in a changing environment, according to executives at a recen...

BLOG

Underlying issues take their toll

Bangladesh's textile and clothing exporters, still reeling from the impact of continuing political unrest in the country, now say they are facing a second shock wave: the freefall of the euro. Industr...

just-style homepage



Forgot your password?