Blog: H&M and M&S talk clothing recycling schemes

Petah Marian | 6 December 2012

Retailers offering clothing collection schemes has become a bit of a theme today with H&M launching a clothing recycling scheme and Marks and Spencer extending its Shwopping scheme into workplaces.

H&M said it the move is part of its efforts to find technical solutions to reuse and recyle textile fibres on a larger scale and that one of the goals of its Conscious Foundation - to support innovation on closing the loop on textiles and social projects along H&M's value chain.

Meanwhile, M&S, which garnered lots of attention for the launch of its Shwopping scheme earlier this year, plans to extend the scheme into people's offices, by placing Shwop Drops in their offices for a one day eco drive.

The retailer will deliver the Shwop Drops and provide marketing materials such as banners and notices. Oxfam, M&S' partner in the programme will collect the clothing and re-sell, re-use or recycle it.

And every employee who recycles will receive a money off voucher.

Adam Elman, head of Plan A delivery at Marks & Spencer, said: "We're passionate about giving used clothes a future. One man's old shirt is another's retro classic and we can even transform tatty clothing into new products, such as mattress or car seat fillings. There's no excuse for sending textiles to landfill and that's why we're doing everything we can to make it easy for people to recycle with Oxfam."

H&M and M&S aren't the only two retailers to take back consumers' old clothing, with Uniqlo launching a recycling programme in Japan during 2006 after starting a fleece recycling programme in Japan in September 2001.



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