Blog: Leonie BarrieH&M leads on sustainable fashion

Leonie Barrie | 17 April 2015

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

H&M's new Conscious Exclusive collection, which launched this week, proves that high street fashion can be sustainable. And as the line gains momentum it’s using more diverse materials, including recycled beads, fabrics such as hemp, organic linen, and organic leather.

With a focus on dresses this year, highlights include an organic linen and silk sleeveless gown printed with hand-drawn images of birds; and a black cocktail dress made with Tencel and recycled wool, with rows of recycled sequins. A sleeveless cocktail dress made of organic hemp and organic silk is inspired by Japanese ink-washing paintings.

Other pieces in the collection include a pilot jacket in Tencel with reversible jacquard fabric and threads intentionally left loose, and an organic silk tuxedo blazer with sleeves slit to the elbow.

“This is how all fashion should be: great style that's naturally more sustainable,” says American actress and humanitarian Olivia Wilde, who is fronting the campaign.

The collection is now available in approximately 200 H&M stores globally, as well as online.

The Swedish retailer last week set out its sustainability achievements over the last 12 months – including adding fabric and yarn mills to its publicly published supplier factory list, and further progress in its work towards fair living wages.

Click on the following link to read more: H&M adds transparency to yarn and fabric suppliers.


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